Investors, noticeRead about our 2026 rebrand →
A new chapter for the easiest way
to get a website.
Texting went from a feature to the entire product.
The old site sold a website with texting bolted on. The new site sells a relationship — a person you text who happens to build websites for a living.
A website service that lets you text.
- —"Get started" forms and signups before value
- —Feature lists and platform marketing
- —SaaS-shaped expectations
- —Ambiguous on who you're hiring
A guy you text who builds websites.
- —The hero CTA is a phone number
- —Free preview before any commitment
- —Texts like a friend, not a ticket queue
- —"Text us like you text your accountant"
The plumber doesn't want another app to log into.
Notaries, accountants, plumbers, landscapers, bakers — your customer already has 47 apps and 14 forgotten passwords. Type Site is the only website service that doesn't make them open a 48th tab.
Zero learning curve
No dashboard. No drag-and-drop. No password reset emails. They open the app they check 80 times a day and type a sentence. That's it.
Native to their day
Tradespeople already send voice memos to their crew. Bakers already text their suppliers. We meet them inside their existing habit instead of asking them to learn a new one.
Always-on, never queued
Sunday at 11pm. Tuesday at 6am. Tax week panic. Same 15-minute reply. Agencies can't match this. Wait-times are their structural weakness.
App-fatigue immune
The number one reason small business tools fail isn't price — it's "I forgot it existed." You can't forget the conversation thread sitting at the top of your iMessage inbox.
Trust by interface
iMessage feels like a person, not a bot. Texts arrive next to messages from their spouse, their plumber, their kid. We borrow that trust by living in the same channel.
Sticky by design
Once you have "your guy" you don't shop around. Switching means firing a friend. The relational frame turns customer retention into a near-emotional decision.
Or just talk to us
Looking premium is what earns us the right to be priced low.
Your customer's first instinct when they see a custom website at a fraction of agency prices is suspicion. Cheap branding confirms it. Premium branding contradicts it — and forces them to take a second look.
The new chrome metallic mark, iMessage-native phone mockups, gradient italics, the spacing — every visual choice says "we're a real company, we're just structured differently."
The platform behind Type Site has always been rock-solid. Now the brand finally matches what's under the hood.
Higher perceived value
Same $79/mo plan. Now reads like a $300 service. Premium visuals raise the price ceiling without us touching the price tag.
Scam-fear neutralized
Cold-email leads who land on the new site no longer wonder "is this real?" The brand passes the legitimacy check in under three seconds.
Pricing power, both ways
Standard at $79 stops feeling too good to be true. Full Service at $299 stops feeling expensive. The brand earns the right to live in the pricing dead zone competitors can't follow us into.
Reseller-ready
Premium brands are easier to resell. Affiliates and white-label partners get a story they're proud to forward. The reseller program practically pitches itself.
Free to preview. Only pay if you like it.
Both plans start the same way: we build your site first, free — you pay only when you approve it.
Domain included — or bring your own for free
Why annual matters: one renewal a year instead of twelve cancellation opportunities. It's how a $79/mo plan becomes $790 in the bank on day one — and stays there.
Why this is hard to copy.
Some advantages are tactical. These are structural. None of our competitors can match them without breaking their own business model.
Wix and Squarespace literally can't follow us.
Their entire product is "you log in and DIY." We're the anti-DIY. There's no version of Wix that becomes Type Site without Wix ceasing to exist. Our positioning is a contradiction of theirs.
Local agencies can't match the response time.
They have account managers, ticket systems, and "we'll get back to you Tuesday." Our 15-minute reply at 11pm Sunday is a structural gap they can't close without rebuilding their entire ops model.
The pricing dead zone protects us from both sides.
A fraction of an agency retainer, with unlimited changes that outperform DIY platforms because the customer never has to do the work. Neither incumbent can follow without cannibalizing their own economics.
The free preview reverses the risk.
Every other web service makes the customer commit before seeing anything. We build it first, they pay only if they love it. That's a "why would I NOT try this" offer — it deletes the buying decision.
Voice memos compound over time.
Every voice memo we process makes our extraction prompts better. Every text thread tunes our intake. The product gets smarter as customers interact with it — competitors building from scratch start six months behind on day one.
Switching costs are emotional, not financial.
Once a customer is texting "their guy," leaving means firing a friend. That's a much higher switching cost than canceling a subscription — and it shows up as the lowest-effort churn metric in the category.
The platform was always solid. Now the brand is too.
The 2026 rebrand isn't a fresh coat of paint. It's a re-marketing of the most defensible position we've ever had — and the visual permission slip to charge what we're actually worth.